Brendan Frazier - The Fuel and Friction Model of Behavioral Finance

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Brendan Frazier. Brendan Frazier is the host of The Human Side of Money Podcast where he focuses on helping financial advisors apply behavioral finance and master the human side of money. He is the founder of Wired Planning and was rated in Investopedia's Top 100.

Tune in to hear:

- Behavioral Coaching is one of the most important things a financial professional can do for their client, yet surveys show that clients don’t put a lot of value on it. How can we bridge this gap and help our clients see how much value we can deliver here?

- Brendan claims that many advisors are creating “reverse rapport” in their first client meetings. What does he mean by this and how are they getting it wrong?

- How do we help our clients prepare for an uncertain future when not only the markets themselves, but also the market participants, are both so subject to change?

- Might we be too focused on “igniting the fuel” of a client’s investment plan? Can removing friction be an equally, if not more, effective strategy to help them achieve their goals?

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