Tra Williams - An Entrepreneurial Outlook

Tra is a former corporate executive and author with a passion for entrepreneurship, business strategy, and franchising. He has been quoted or published in Forbes, Bloomberg and Financial Markets Weekly along with more than fifty other online and print publications.

Tune in to hear:

- Why does Tra’s new book on entrepreneurship, Boss Brain, start with a focus on evolutionary psychology and brain science?

- Does our wiring lead to a certain determinism or can we embolden ourselves by understanding our inner workings?

- What are some cases where business owners confuse predictability with control?

- Currently, 93% of people are working for the other 7% of people - Tra predicts that, unless swift action is taken, 99% of us will work for the other 1%. Why is this problematic and what can we do to avert this?

- The baseline of comfort and meeting ones basic needs is easier to achieve, in many ways, than ever. If this is the case, why are we more risk averse than ever?

- As an entrepreneur, how do you know when to listen to the naysayers in your life, as people who want to protect you and watch out for your wellbeing, and how do you know when to ignore them?

- What are some of the societal wide benefits of increased entrepreneurship?

- Would an increase in entrepreneurship help or hinder narrowing the wealth gap in America?

- For people whose community, friends & family don’t have the resources to give their business its initial leg up, where should they seek out support and funding?

- How can we, both as individuals and a society, encourage entrepreneurship more?

Web: www.trawilliams.com

Compliance Code: 0812-OAS-03/12/2021