Tina Powell (Live from Fuse in Park City)

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Tina Powell. Tina Powell is the CEO of C-Suite Social Media and the host of the successful In The Suite Podcast. Tina has over 20 years of hands-on digital marketing campaign and strategy experience. C-Suite Social Media is a digital marketing and social media consultancy for the financial services industry. We work with CEOs, CMOs, COOs, CROs, Founders, Partners, VPs, and Senior Managing Directors of Wealth Management Firms, Registered Investment Advisors/Hybrid RIAs & Fintech Service Providers to build strong brands and achieve their most important business goals using the power of digital and social.

Tune in to hear:

- What might account for the very low conversion rate following viral content on social media?

- Are new followers a good metric for measuring the success of a post or not necessarily?

- Why is it so difficult to “engineer virality” and why does this often fall flat?

- Is it smart to try to monetize a viral moment with sponsored content or is this likely to backfire?

- Some advisors are reluctant to become active on social media because it seems to favor negative content at times. Is this an accurate portrayal and how can we use social media in more positive ways?

- How should financial professionals think about the various social platforms and how their brand’s personality aligns with that of the platform’s?

- What can be done to better educate the investing public and how can these eventually be grown into leads and solid personal connections?

https://www.linkedin.com/in/tinapowell

Compliance Code: 2229-OAS-11/17/2022