Melina Palmer - Harnessing Surprise and Delight

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Melina Palmer. Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine.

Tune in to hear:

- What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times?

- If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question?

- What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity?

- What is the “surprise and delight” approach and why isn’t it more ubiquitous in customer service and UI design?

- How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove?

- How is pricing strategy a lot more complicated than it seems on the surface?

https://thebrainybusiness.com

Compliance Code: 1274-OAS-7/20/2022