Daniel Staker - Behavioral Marketing Lessons for Financial Services

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Daniel Staker. Daniel Staker is a real-life attorney who ended up working in sales, marketing, and strategy during the Great Recession. He has over a decade of executive-level experience working at organizations from small start-ups to multinational, public companies. He currently is the head of Black Flag Venture, a boutique creative and marketing consulting firm. He lives just outside of Salt Lake with his wife, children, and Banjo the Dog.

Tune in to hear:

- Why does Daniel Staker call his new book “a book from a breakdown?”

- Why is behavior such a fundamental building block of marketing?

- How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves?

- What does Daniel Staker mean when he says that “people often fail to respect reality?”

- How can we get people to accept reality when emotions are so powerful at distorting one’s perspective?

- What is Daniel Staker’s chapter on “accepting the long haul” about in particular?

https://www.danielstaker.com/book-on-amazon

Compliance Code: 3159-OAS-11/21/2023