Dr. Daniel Crosby - Not Being Dumb Beats Being Brilliant
This week on Standard Deviations, Dr. Daniel Crosby offers another sneak preview of an essay from his upcoming book, The Soul of Wealth. Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into Japanese, Chinese, Vietnamese and German. His latest work, The Behavioral Investor, is an in-depth look at how sociology, psychology and neurology all impact investment decision-making. Daniel was named one of the “12 Thinkers to Watch” by Monster.com, a “Financial Blogger You Should Be Reading” by AARP and a member of InvestmentNews prestigious "40 Under 40". When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and three children.
Tune in to hear:
What is the “Dumb Ways to Die” music video and why was it originally created?
Was the above an effective behavioral intervention or did it fall short?
Why is buy-in for employer sponsored retirement savings plans so low and what might be done to remedy this?
Why might marketing campaigns with behavioral interventions outperform more overt, standard marketing approaches?
What did Charlie Munger say was a differentiator in Berkshire’s approach?
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