Philip Courtenay - Humans and Money
This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Philip Courtenay. Philip is a sought after consultant and speaker on financial consumer behavior and the science of financial wellbeing. He has worked with a number of leading financial advisory, insurance and investment management businesses to enhance their offering to clients. In addition to his consulting work, Philip is frequently asked to speak at industry conferences and events on behalf of international financial services businesses. He is also an award-winning academic researcher on the influences of financial behavior – having been recognized by Emerald publishing house for his work on the drivers of financial advice-seeking. He is undertaking a PhD at King’s College, London, having received a scholarship from the Economics and Social Research Council. Philip has held various roles within the financial services sector – most recently as Head of Marketing Strategy for a London-based wealth management firm. He gained an MBA (with distinction) from Warwick Business School, with a focus on marketing strategy and financial consumer behavior.
Tune in to hear:
What did Philip’s research on the drivers of financial advice seeking uncover? Additionally, what might stand in the way of clients taking advice?
What can the industry do to reduce economic barriers to entry for getting advice?
What about reducing emotional barriers to entry for getting advice?
What mistakes do advisors make when it comes to changing behavior and what could we be doing better as an industry?
What is Philip’s “SHAPE” framework and how can it be applied to your business?
Why might we be asking for referrals in the wrong way and what can we do to improve this?
Philip breaks down client anxiety into two distinct categories. What are each of these types of anxiety and what should each of these signal to advisors?
How can advisors best demonstrate their value in this new world we find ourselves in?
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