Samantha Lamas - The Complicated Art of Making Things Simple

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Samantha Lamas. Samantha Lamas is a behavioral researcher at Morningstar and recent recipient of the Montgomery-Warschauer Award for her research in financial planning. Her research focuses on investor engagement and the factors that drive people’s decision making about investing and money. Her work delves into how people think about their financial goals, what they look for when seeking financial advice, and what kinds of mental shortcuts people use when making decisions about their personal finances.

Tune in to hear:

- Why is it often complicated to offer a simple and elegant solution for the common behavioral dilemmas that advisors face?

- Why might psychological shortcuts potentially lead to gender bias in asset allocation?

- Are there any salient differences between men and women, on average, in regards to risk tolerance?

- How can we systematize the information gathering process during client intake in order to give more equitable advice?

- Why is there often a discrepancy between where clients perceive value in working with an advisor and where the advisors themselves perceive they are adding value?

- What are some ways that advisors can prime their clients for more effective goal setting?

- If Samantha could offer just one small behavioral intervention to make life a little better for each of us, what would she suggest?

https://twitter.com/SamanthaLamas4

Compliance Code: 1116-OAS-6/27/2022